Over Redemption Insurance
Every marketer wants to create the perfect promotion that captures consumers’ interest. But what if the promotion is three or four or ten times more successful than you anticipated?
Consumer behavior can be terribly hard to predict, no matter how long you’ve been in the business. PPI’s Over Redemption Insurance transfers the risk of volatile consumer demand from the brand to PPI. It protects the promotion budget in the event that the offer really takes off. The extra layer of protection can give peace of mind to the brand management team.
We have seen hundreds of promotional offers over the years and we can structure the coverage to fit the brand’s needs. Give a call to get started and see how you can benefit from our experience.